Training courses

Marketing & Sales

Marketing & Sales

AI Sales Development Representatives for Automated Outbound Prospecting

Deploy AI sales development representatives for automated outbound prospecting, from persona-based sequencing to human h

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Marketing & Sales

Conversation Intelligence and AI Call Coaching for Sales Teams

Use conversation intelligence platforms and AI call scoring to coach sales reps at scale, spot winning talk patterns and

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Marketing & Sales

Digital Sales Rooms and Self-Serve Content for B2B Buyers

Build digital sales rooms and self-serve buyer content that let a B2B buying committee explore, share and act on a deal

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Marketing & Sales

Bid and Proposal Management for Competitive Tenders

Run competitive tenders from bid qualification through proposal writing and pricing to submission, with a review process

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Marketing & Sales

Sales Enablement Content and Battlecard Development

Build sales enablement content and competitive battlecards that reps actually use in live deals, with a governance proce

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Marketing & Sales

Onboarding and Ramp Plans for New Sales Hires

Design structured onboarding and ramp plans that get new sales hires to full productivity faster, with milestones, certi

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Marketing & Sales

Sales Forecasting Methods and Pipeline Hygiene Practices

Compare sales forecasting methods, clean up pipeline data and build a forecast process that catches sandbagging and slip

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Marketing & Sales

Building a Revenue Operations Function Across Marketing and Sales

Stand up a revenue operations function that unifies marketing, sales and customer success data, process and tooling into

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Marketing & Sales

Sales Territory Design Using Account Potential and Workload Balancing

Build sales territories from account potential, workload and travel data, then rebalance and defend the map against seas

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Marketing & Sales

Designing Sales Compensation Plans and Commission Structures

Learn to design sales compensation plans and commission structures that set fair quotas, balance pay mix and drive the s

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Marketing & Sales

Multi-Threading and Champion Building in Enterprise Sales Deals

Build multi-threaded relationships across enterprise buying committees, develop internal champions and coalitions, and p

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Marketing & Sales

MEDDPICC Deal Qualification for Enterprise Sales Teams

Apply the MEDDPICC qualification framework to enterprise sales deals, covering metrics, economic buyer access, decision

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Marketing & Sales

Renewal and Expansion Selling for Customer Success Teams

Build renewal and expansion selling capability for customer success teams, covering health scoring, renewal forecasting,

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Marketing & Sales

Subscription Business Growth and Churn Reduction Tactics

Grow subscription revenue and reduce churn through cohort analysis, retention campaigns, pricing and packaging tactics,

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Marketing & Sales

Referral Programme Design and Advocacy-Driven Customer Acquisition

Design referral and advocacy programmes that turn satisfied customers into a repeatable acquisition channel, covering in

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