Marketing & Sales
Training courses
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Conversational Commerce Chatbots for Online Sales
📍 Istanbul
Learn to design, build and optimise conversational commerce chatbots that guide website and app visitors from product di
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WhatsApp and Messaging-App Commerce for Direct-to-Consumer Brands
📍 Abu Dhabi
Learn to build WhatsApp and messaging-app commerce journeys for direct-to-consumer brands, covering catalogue setup, aut
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App Store Optimisation for Mobile App Growth
📍 Tunis
Learn app store optimisation techniques that improve organic app visibility and conversion, covering keyword research, c
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Marketplace Seller Marketing on Amazon and Online Marketplaces
📍 Tripoli
Learn to market products as a marketplace seller, covering listing optimisation, sponsored ad bidding, review generation
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Social Commerce and Live Shopping Strategies
📍 Istanbul
Learn to plan social commerce storefronts and live shopping events that turn social platforms into direct sales channels
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Building First-Party Data Strategy for Cookieless Advertising
📍 Tripoli
Learn to build a first-party data strategy that replaces third-party cookies, covering data collection, consent, identit
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Retail Media Networks and Onsite Advertising for Brands
📍 Tunis
Learn to plan and buy retail media campaigns across onsite, offsite and in-store retail networks, using first-party reta
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Pricing Research Using Van Westendorp and Conjoint Analysis
📍 Tunis
Learn to run Van Westendorp price sensitivity surveys and conjoint analysis studies that reveal what customers will actu
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Multi-Touch Attribution Modelling for Marketing Channels
📍 Tunis
Learn to build and interpret multi-touch attribution models that credit each marketing channel fairly across the custome
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Predictive Lead Scoring Models for Sales Prioritisation
📍 Abu Dhabi
Build predictive lead scoring models that combine firmographic, behavioural and engagement data to rank prospects by con
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Marketing Data Clean Rooms for Cross-Platform Measurement
📍 Tunis
Explains how marketing data clean rooms let brands match first-party data with platform data for cross-platform measurem
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Customer Data Platforms for Unified Marketing Segmentation
📍 Tunis
Explains how a customer data platform unifies first-party data for identity resolution, segmentation and activation, and
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Incrementality Testing and Geo-Lift Studies for Paid Media
📍 Tunis
Covers the design and analysis of incrementality tests and geo-lift studies so paid media teams can prove the causal eff
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Marketing Mix Modelling for Privacy-Safe Media Measurement
📍 Cairo
Teaches marketing mix modelling as a privacy-safe measurement method: building econometric models, reading response curv
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Go-to-Market Planning for New Product Launches
📍 Cairo
Provides a structured go-to-market planning method covering readiness, positioning, pricing and sales enablement for coo
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