Marketing & Sales
Training courses
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Packaging Design and On-Shelf Standout for Consumer Brands
📍 Tripoli
Develop packaging design and structural strategy that stands out on shelf and online, from pack testing methods to susta
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Trade Promotion Planning and Retailer Negotiation
📍 Tunis
Plan trade promotions and negotiate retailer terms using promotion effectiveness analysis, funding models and negotiatio
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Shopper Marketing and Point-of-Purchase Design
📍 Istanbul
Design shopper marketing campaigns and point-of-purchase displays that convert in-store and online browsing into purchas
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Category Management and Shelf Strategy for Retail Brands
📍 Tripoli
Master category management fundamentals, from assortment planning and planogramming to shelf strategy, so retail and bra
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Dynamic and Algorithmic Pricing for E-Commerce Retailers
📍 Istanbul
Build and govern algorithmic pricing engines for online retail, from elasticity modelling and competitor tracking to rep
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Pipeline Review Cadences and Deal Coaching for Sales Managers
📍 Istanbul
Learn to run structured pipeline review meetings and one-to-one deal coaching sessions that improve forecast accuracy, s
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Advertising to Children and Young People Under Regulatory Codes
📍 Istanbul
Learn to design and clear advertising aimed at or likely to reach children and young people, applying age-appropriate co
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Advertising Standards Compliance for Marketing Claims
📍 Abu Dhabi
Learn to substantiate marketing claims, navigate advertising codes, and clear campaigns through legal and regulatory rev
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Consent Management and Cookie Compliance for Marketing Teams
📍 Cairo
Learn to implement consent management platforms, cookie categorisation, and lawful basis documentation so marketing camp
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Vertical Market Selling for Regulated Industries
📍 Tunis
Learn to adapt sales approaches, compliance documentation, and value propositions for selling into regulated sectors suc
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Field Sales Journey Planning and Call Cycle Optimisation
📍 Cairo
Learn to design efficient field sales territories, journey plans, and call cycles that maximise face-to-face selling tim
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Franchise Development and Franchisee Sales Support
📍 Istanbul
Learn to build a franchise development pipeline, structure territory and disclosure documentation, and support franchise
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Channel Partner Enablement and Distributor Marketing Programmes
📍 Tripoli
Learn to design partner enablement programmes, co-op marketing funds, and distributor training that drive channel partne
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Technical SEO Auditing for Large E-Commerce Websites
📍 Abu Dhabi
Learn to run structured technical SEO audits on large e-commerce sites, diagnosing crawl, indexation, site speed, and st
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Generative AI Copywriting for Marketing Campaigns
📍 Tunis
Learn to brief, prompt, and edit generative AI tools so marketing teams produce on-brand copy faster, while protecting t
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