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Packaging Design and On-Shelf Standout for Consumer Brands
Develop packaging design and structural strategy that stands out on shelf and online, from pack testing methods to susta
Course details ←Trade Promotion Planning and Retailer Negotiation
Plan trade promotions and negotiate retailer terms using promotion effectiveness analysis, funding models and negotiatio
Course details ←Shopper Marketing and Point-of-Purchase Design
Design shopper marketing campaigns and point-of-purchase displays that convert in-store and online browsing into purchas
Course details ←Category Management and Shelf Strategy for Retail Brands
Master category management fundamentals, from assortment planning and planogramming to shelf strategy, so retail and bra
Course details ←Dynamic and Algorithmic Pricing for E-Commerce Retailers
Build and govern algorithmic pricing engines for online retail, from elasticity modelling and competitor tracking to rep
Course details ←Pipeline Review Cadences and Deal Coaching for Sales Managers
Learn to run structured pipeline review meetings and one-to-one deal coaching sessions that improve forecast accuracy, s
Course details ←Advertising to Children and Young People Under Regulatory Codes
Learn to design and clear advertising aimed at or likely to reach children and young people, applying age-appropriate co
Course details ←Advertising Standards Compliance for Marketing Claims
Learn to substantiate marketing claims, navigate advertising codes, and clear campaigns through legal and regulatory rev
Course details ←Consent Management and Cookie Compliance for Marketing Teams
Learn to implement consent management platforms, cookie categorisation, and lawful basis documentation so marketing camp
Course details ←Vertical Market Selling for Regulated Industries
Learn to adapt sales approaches, compliance documentation, and value propositions for selling into regulated sectors suc
Course details ←Field Sales Journey Planning and Call Cycle Optimisation
Learn to design efficient field sales territories, journey plans, and call cycles that maximise face-to-face selling tim
Course details ←Franchise Development and Franchisee Sales Support
Learn to build a franchise development pipeline, structure territory and disclosure documentation, and support franchise
Course details ←Channel Partner Enablement and Distributor Marketing Programmes
Learn to design partner enablement programmes, co-op marketing funds, and distributor training that drive channel partne
Course details ←Technical SEO Auditing for Large E-Commerce Websites
Learn to run structured technical SEO audits on large e-commerce sites, diagnosing crawl, indexation, site speed, and st
Course details ←Generative AI Copywriting for Marketing Campaigns
Learn to brief, prompt, and edit generative AI tools so marketing teams produce on-brand copy faster, while protecting t
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