Configure a shoppable product catalogue and storefront on a social platform, including tagging and inventory synchronisation.
Marketing & Sales
Social Commerce and Live Shopping Strategies
Learn to plan social commerce storefronts and live shopping events that turn social platforms into direct sales channels, from product catalogue setup to live-stream selling technique.
🗓️Duration5 training days
📚Content4 modules · 8 sessions
🎓On completionAccredited attendance certificate
About the programme
Course Overview
Social platforms have moved from sending traffic to a separate website towards native checkout and live shopping formats, but brands that treat social commerce as an extension of content marketing miss the retail disciplines it actually demands: catalogue management, live-event production and fulfilment capacity for sudden demand spikes. This course covers setting up a shoppable catalogue and storefront, choosing between native checkout, in-app browser checkout and link-out models, and planning a live shopping event from run-of-show through hosting script to on-camera technique. You will structure creator and influencer partnerships for commission-based selling, manage multi-creator campaigns without audience fatigue, and prepare order fulfilment and customer service for the volume a live event generates. The course finishes with measuring performance using watch time, conversion rate and average order value specific to live formats, then feeding that analysis back into the next event's script and product selection.
Expected Learning Outcomes
Plan a live shopping event, including run-of-show, hosting script and real-time promotional offers.
Coach a live shopping host on pacing, product demonstration and handling live audience questions on camera.
Structure creator and influencer partnerships for commission-based live selling and affiliate shoppable content.
Set up order fulfilment and customer service workflows that handle the volume spikes a live event generates.
Measure social commerce performance using watch time, conversion rate and average order value specific to live formats.
Diagnose underperforming social commerce listings and revise pricing, imagery or catalogue data to improve conversion.
Who Should Attend
E-commerce and DTC brand managers launching a storefront on a social commerce platform.
Social media managers expanding from content and community into direct social selling.
Livestream hosts and on-camera talent responsible for presenting products during live shopping events.
Influencer and creator partnership managers structuring commission-based selling arrangements.
Retail and consumer brand marketers evaluating live shopping as a new sales channel.
Customer operations managers preparing fulfilment and service capacity for live shopping spikes.
Course Modules
Select any module to see its sessions and points.
01Setting Up Social Commerce Foundations
2 sessions · 8 points
Session 1Building the Shoppable Catalogue
- Structure a product catalogue feed with the titles, images, pricing and attributes each social platform requires for approval.
- Tag products within organic posts, stories and video content so viewers can purchase without leaving the platform.
- Synchronise inventory and pricing between the commerce backend and the social platform to prevent overselling.
- Resolve common catalogue rejection reasons such as prohibited categories, missing attributes or image policy violations.
Session 2Choosing Platforms and Commerce Models
- Compare native checkout, in-app browser checkout and link-out models across major social commerce platforms.
- Match platform choice to target audience demographics and existing content performance on that platform.
- Assess platform fees, payment settlement timing and return handling before committing catalogue investment.
- Plan a phased rollout that tests one platform and category before expanding the storefront further.
02Planning and Producing Live Shopping Events
2 sessions · 8 points
Session 1Designing the Live Shopping Run-of-Show
- Build a run-of-show that sequences product demonstrations, offers and audience interaction segments across the event.
- Write a hosting script that covers key product benefits while leaving room for spontaneous audience engagement.
- Plan limited-time offers and stock counters that create urgency without misrepresenting actual availability.
- Coordinate lighting, camera angle and product handling logistics for a live video production of retail quality.
Session 2Hosting Technique and Audience Engagement
- Practise pacing that balances scripted product information with live responses to comment-section questions.
- Demonstrate products on camera in a way that shows scale, texture or function that photos cannot convey.
- Handle technical issues, negative comments and low-engagement stretches without losing the event's momentum.
- Close each product segment with a clear call to action that matches the tagged product shown on screen.
03Creator and Influencer-Led Selling
2 sessions · 8 points
Session 1Structuring Commission and Affiliate Models
- Set commission structures for creator-hosted live events that align creator incentive with actual sales generated.
- Draft affiliate shoppable content agreements that specify tagging requirements, disclosure rules and payment terms.
- Select creators based on audience overlap and past conversion performance rather than follower count alone.
- Brief creators on product knowledge and compliance requirements before they host a branded live event.
Session 2Managing Multi-Creator Campaigns
- Coordinate a content calendar across multiple creators to avoid audience fatigue from repeated identical promotions.
- Track individual creator performance using unique discount codes or tagged links to allocate commission accurately.
- Resolve disclosure and advertising standards requirements for paid or gifted creator commerce content.
- Renegotiate creator terms based on realised conversion data rather than initial follower-based estimates.
04Measuring and Improving Social Commerce Performance
2 sessions · 8 points
Session 1Operational Readiness for Sales Spikes
- Forecast order volume for a live event and scale fulfilment and customer service staffing accordingly.
- Set up automated order confirmation and shipping updates to manage customer enquiries during peak volume.
- Prepare a returns and exchange process suited to impulse purchases made during live shopping events.
- Stress-test payment and checkout systems ahead of a major live event to prevent transaction failures.
Session 2Analysing Performance and Iterating
- Track watch time, click-through and conversion rate throughout a live event to identify which segments performed best.
- Compare average order value and return rate for social commerce against the brand's other sales channels.
- Diagnose underperforming catalogue listings and test revised imagery, pricing or descriptions to lift conversion.
- Feed post-event analysis into the run-of-show and host script for the next live shopping event.
What the participant receives
4 course modules
A structured syllabus
8 training sessions
across 5 days
32 detailed points
Applied, detailed content
Accredited attendance certificate
On completing the programme
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