Public Relations & Media

50 courses

Build a communication budget and a board-ready business case that survive financial scrutiny, using zero-based costing,

Design the mandate, structure, policies and first-year roadmap for a communications function built from scratch, so a gr

Apply the Barcelona Principles 3.0 to set SMART communication objectives, retire advertising value equivalency and build

Map power, interest and sentiment across dozens of stakeholder groups, then build the engagement plans, registers and es

Construct a defensible message house — one core message, three pillars and evidence-based proof points — then test, casc

Training courses