Public Relations & Media
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Public Relations & Media
Communication Budgeting and Business Case Development for Boards
📍 Cairo
Build a communication budget and a board-ready business case that survive financial scrutiny, using zero-based costing,
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Public Relations & Media
Building a Communications Function from Scratch in Growing Organisations
📍 Tripoli
Design the mandate, structure, policies and first-year roadmap for a communications function built from scratch, so a gr
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Public Relations & Media
Applying the Barcelona Principles to Communication Measurement
📍 Tripoli
Apply the Barcelona Principles 3.0 to set SMART communication objectives, retire advertising value equivalency and build
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Public Relations & Media
Stakeholder Mapping for Complex Corporate Communication Programmes
📍 Cairo
Map power, interest and sentiment across dozens of stakeholder groups, then build the engagement plans, registers and es
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Public Relations & Media
Message House Development and Key Message Architecture
📍 Istanbul
Construct a defensible message house — one core message, three pillars and evidence-based proof points — then test, casc
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