Training courses

Public Relations & Media

Public Relations & Media

Securing Exclusives and Long-Term Relationships with Reporters

Build the pitching skill and long-term trust that earn genuine exclusives, and keep reporter relationships strong betwee

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Public Relations & Media

Building and Maintaining Journalist Databases and Media Lists

Build accurate, segmented journalist databases and media lists, and maintain them so pitches reach the right reporter in

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Public Relations & Media

Deepfake and Synthetic Media Risk Response for Communicators

Build detection, verification and rapid response protocols for deepfakes and synthetic media that target an organisation

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Public Relations & Media

Issues Management and Horizon Scanning for Reputational Risk

Build horizon scanning and issues management processes that catch reputational risks while they are still manageable, be

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Public Relations & Media

Product Recall Communication Across Regulators, Retailers and Media

Coordinate product recall communication across safety regulators, retail partners and media so consumers act quickly and

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Public Relations & Media

Litigation Public Relations During Active Legal Disputes

Coordinate communication strategy with legal counsel during active litigation, from filing to verdict, without compromis

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Public Relations & Media

Dark Site Preparation and Crisis Simulation Exercises

Build a ready-to-launch dark site and design realistic crisis simulation exercises that test a communication team's plan

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Public Relations & Media

Equipping Middle Managers as Cascade Communicators

Train middle managers to translate leadership messages accurately, hold team conversations with confidence, and route em

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Public Relations & Media

Intranet and Internal Newsletter Strategy for Distributed Teams

Build an intranet and internal newsletter strategy that reaches dispersed and remote staff with relevant, findable conte

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Public Relations & Media

Facilitating Town Halls and All-Hands Leadership Briefings

Plan, script and facilitate town halls and all-hands briefings that turn leadership updates into confident live moments,

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Public Relations & Media

Communicating Redundancies and Layoffs with Legal and Ethical Care

Plan and sequence redundancy communication so legal obligations, manager scripts and support for affected staff and surv

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Public Relations & Media

Change Communication Playbooks for Mergers and Restructuring

Build the change communication playbook that carries a merger or restructuring from confidential planning through Day On

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Public Relations & Media

Employee Advocacy Programmes for Amplifying Corporate Messages

Design and run an employee advocacy programme that turns willing staff into credible amplifiers of corporate messages, w

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Public Relations & Media

Selecting and Managing Public Relations Agency Retainers

Run a rigorous agency selection process and manage the resulting retainer with a clear scope of work, KPIs and review ca

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Public Relations & Media

Editorial Calendars and Content Governance for Communication Teams

Plan a shared editorial calendar and build the governance, sign-off and taxonomy that keep a communication team's conten

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