Assess whether a disputed domain qualifies for a UDRP complaint or the faster Uniform Rapid Suspension procedure.
Law & Contract Management
Online Brand Enforcement, Domain Name Disputes and Marketplace Takedowns
Build a working online brand enforcement programme covering UDRP domain complaints, marketplace takedown workflows and cross-border counterfeit evidence gathering.
🗓️Duration5 training days
📚Content4 modules · 8 sessions
🎓On completionAccredited attendance certificate
About the programme
Course Overview
A brand's exposure now sits mostly outside its own website: lookalike domains, counterfeit listings on third-party marketplaces, impersonation accounts on social platforms and typosquatted variants that harvest customer traffic. This course builds the full enforcement toolkit a trademark or brand protection team needs to respond. Participants work through filing a Uniform Domain-Name Dispute-Resolution Policy complaint and the faster Uniform Rapid Suspension procedure, using WIPO case examples to identify what evidence of bad faith registration actually persuades a panel. Sessions then move to marketplace enforcement: structuring a brand registry submission, drafting a notice-and-takedown request that a platform cannot easily reject on technical grounds, and running a test-purchase programme that produces admissible evidence of counterfeit goods. The course also covers social media impersonation reporting, new gTLD and trademark clearinghouse protections, and how to instruct a brand monitoring service so its alerts translate into enforcement action rather than an unread dashboard. Every module ends with a drafted document: a UDRP complaint, a takedown notice, a cease and desist letter, or an enforcement escalation matrix ready for internal sign-off.
Expected Learning Outcomes
Draft a UDRP complaint establishing identical or confusingly similar marks, lack of rights and bad faith registration.
Structure a brand registry enrolment and product matching rules to reduce counterfeit listings automatically.
Draft a marketplace takedown notice that meets a platform's evidentiary requirements for expedited removal.
Design a test-purchase protocol that produces admissible evidence of counterfeit or infringing goods.
Handle social media impersonation and fake account reports through each major platform's verified brand channel.
Build a brand enforcement escalation matrix that routes cases between takedown, cease and desist and litigation.
Who Should Attend
Trademark counsel and brand protection managers in consumer goods and technology companies.
In-house legal staff handling online infringement and counterfeit complaints.
E-commerce and marketplace operations teams coordinating with legal on takedowns.
External counsel filing domain dispute complaints on behalf of brand owner clients.
Anti-counterfeiting investigators managing test-purchase and evidence-gathering programmes.
Marketing and digital teams responsible for monitoring brand misuse online.
Course Modules
Select any module to see its sessions and points.
01Domain Name Disputes Under UDRP and Related Procedures
2 sessions · 8 points
Session 1Building a UDRP Complaint and Establishing Bad Faith
- Structure a UDRP complaint around the three elements of similarity, lack of rights and bad faith registration.
- Gather evidence of bad faith, including pay-per-click parking pages, mail exchange records and prior UDRP history.
- Select the appropriate dispute resolution provider and panel size for a domain complaint's value and complexity.
- Anticipate respondent defences such as legitimate noncommercial use, fan sites and generic term registration.
Session 2Uniform Rapid Suspension, Trademark Clearinghouse and New gTLD Protections
- Determine when Uniform Rapid Suspension offers a faster remedy than UDRP for clear-cut infringement cases.
- Register marks with the Trademark Clearinghouse to secure sunrise registration and infringement notification rights.
- Use new gTLD dispute mechanisms, including the Uniform Rapid Suspension and Trademark Post-Delegation Dispute Procedure.
- Draft a domain portfolio strategy prioritising defensive registrations against the most damaging typosquat variants.
02Marketplace and Platform Takedown Programmes
2 sessions · 8 points
Session 1Structuring a Marketplace Brand Registry and Enforcement Workflow
- Enrol a brand in a marketplace registry programme and configure automated product matching against registered trademarks.
- Draft a standard operating procedure for reviewing flagged listings before submitting a formal complaint.
- Prioritise enforcement targets using seller history, listing volume and counterfeit risk scoring.
- Negotiate escalation contacts with marketplace trust and safety teams for repeat infringing sellers.
Session 2Drafting Takedown Notices and Managing Counter-Notifications
- Draft a notice-and-takedown request that includes the evidentiary elements a platform requires for expedited action.
- Respond to a counter-notification while preserving the underlying infringement claim for further action.
- Coordinate simultaneous takedown requests across multiple marketplaces and social platforms for a single infringer.
- Track takedown outcomes in a case management log that supports repeat infringer policy enforcement.
03Counterfeit Evidence Gathering and Test-Purchase Programmes
2 sessions · 8 points
Session 1Designing a Test-Purchase and Product Authentication Protocol
- Design a test-purchase protocol that preserves chain of custody for goods used as litigation evidence.
- Coordinate authentication testing with product engineering to confirm counterfeit status before enforcement action.
- Document seller identity, payment details and shipping origin captured during a test-purchase transaction.
- Assess when test-purchase evidence supports a criminal referral in addition to civil enforcement.
Session 2Cross-Border Enforcement, Customs Recordal and Investigator Instructions
- File customs recordal applications enabling border authorities to seize counterfeit shipments proactively.
- Instruct external investigators on evidence standards required for a cross-border counterfeiting case.
- Coordinate enforcement action with local counsel in the jurisdiction where counterfeit goods are manufactured.
- Assess the cost-benefit of civil litigation against administrative or criminal enforcement routes abroad.
04Social Media Impersonation and Ongoing Brand Monitoring
2 sessions · 8 points
Session 1Reporting Impersonation, Fake Accounts and Counterfeit Advertising
- File a verified trademark complaint through a social platform's brand protection or business support channel.
- Distinguish parody, fan and commentary accounts protected by platform policy from genuine impersonation.
- Report counterfeit advertising and sponsored listings that direct traffic to infringing storefronts.
- Draft a cease and desist letter for an impersonation account operator identified through platform disclosure.
Session 2Instructing Brand Monitoring Services and Measuring Programme Effectiveness
- Configure a brand monitoring service's alert rules to reduce false positives while catching genuine infringement.
- Convert monitoring alerts into a triaged enforcement queue with clear ownership and response deadlines.
- Report enforcement programme metrics, including takedown volume and repeat infringer rates, to brand leadership.
- Review annual enforcement spend against counterfeit and impersonation trends to reallocate monitoring budget.
What the participant receives
4 course modules
A structured syllabus
8 training sessions
across 5 days
32 detailed points
Applied, detailed content
Accredited attendance certificate
On completing the programme
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